APP DESIGN

Winn-Dixie

My roles + responsibilities

Digital Graphic Designer

App Design

As an app asset designer, I craft visually engaging elements, create A/B tests for content, and incorporate data insights to refine designs. I stay updated on industry trends, integrating them into layouts for optimal user experience. Working closely with our digital marketing and developer teams, I create targeted app experiences to maximize brand visibility and engagement.

Intern Project - In App Messaging

I played a pivotal role in guiding interns through an experimental project aimed at introducing and testing a new and enhanced in-app messaging feature. This endeavor involved collaborating closely with the developer team to devise a viable solution and crafting fresh, updated creative content and illustrations to accompany the messaging. Together, we orchestrated tests to gauge user engagement, contributing valuable insights to drive the project's success.

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